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Magazines

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009
Author: ESOMAR B.V.
June 1, 2009
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Citation

B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-world-june-2009-


Magazines

Research World (April 2009)

What are memes and what’s the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined ’meme’ to...

Catalogue: Research World 2009
Author: ESOMAR B.V.
April 1, 2009
×

Citation

B.V., E. (2009a, April 01). Research World (April 2009). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-world-april-2009-